Volkswagen tricks movie goers with unique texting and driving PS

Volkswagen tricks movie goers with unique texting and driving PSA

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What's the best way to reach a young audience? According to Volkswagen, it's through a very unique and gripping Public Service Announcement.

In a video posted to YouTube, Volkswagen showed the PSA to a theater full of unsuspecting movie goers in Hong Kong. Once the seats are full, the lights go down and the show starts.

It opens with a camera from a first-person perspective. The driver starts the car, turns up the radio and heads down the road.

Using a location based broadcaster from inside the theater, the movie guests get a phone message at the exact same time. When they look at their phones, and away from the screen, they get the message.

Take the pledge not to text and drive here.
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