Texas-based Pizza Patrón claims censorship over new pizza

Texas-based Pizza Patrón claims censorship over new pizza

Posted: Updated:

(KEYE) -- A Texas-based pizza place is claiming it's being censored by National Public Radio after it canceled a planned segment on Pizza Patrón because of a questionable pizza name.

It's called "La Ch!#gona, and it's so controversial it can't even be mentioned on air. The ad features personalities saying they are "chingón' enough to try the company's spicy new pizza".

As a verb, it translates into the ultimate swear word and it starts with the letter F.

"It's impolite. It's probably something you wouldn't tell your grandma or your mother," says one customer.  

While some people may find the word extremely offensive for others it means "super cool" or "awesome."

"It's very spicy and it's very good, it has a lot of pepperoni with jalapeno and also fresh jalapeno," says Pizza Patrón Regional Director Yesica Cardosa.

Like the pizza, the name is getting plenty of heat as well. Austin, Tex. Spanish language radio station La Z will air the commercial -- which is aimed at Pizza Patrón's core customer base, Mexican immigrants, but you won't hear the pizza's name.

"It has to be bleeped, we're not going to air it unfiltered, for sure," says Chase Rupe, the VP of programming and Operations at Emmis Communications.

Like english-speaking TV and radio stations, LA Z is governed by the FCC.

"Really don't have bright lines as to what we can and can't say so it becomes a local judgment call and we can certainly get fined if we air on the wrong side of the Judgment. And it's hard to know what is and isn't acceptable, at least in the FCC's eyes," says Rupe.

Violating FCC guidelines can cost thousands of dollars. Pizza Patrón says several radio stations across the country are doing the same but the chain doesn't plan on changing the name.

"The decision to ban the spots over the name La Ch!#gona doesn't make much sense to us," stated Andrew Gamm, brand director for Pizza Patrón on the company's website. "We are being selectively censored to protect the Mexican listeners from so-called potentially 'offensive' language. These same networks regularly feature songs and talk-show dialogue that is much more risqué than anything we are doing."

According to Real Academia Española, the official royal institution responsible for overseeing the Spanish language, the definition of the word 'chingón' is defined as follows: chingón, na. 1. adj. street slang. Méx. "Said of a person who is competent in an activity or knowledgeable in a specific area."

  • Top StoriesMore>>

  • Norman emergency crews respond to near drowning - one person transported to hospital

    Norman emergency crews respond to near drowning - one person transported to hospital

    Sunday, July 27 2014 11:27 PM EDT2014-07-28 03:27:24 GMT
    There is a possible drowning at Lake Thunderbird. Norman emergency personnel are on the scene in the Turkey Creek Pass area of the lake.
    There is a possible drowning at Lake Thunderbird. Norman emergency personnel are on the scene in the Turkey Creek Pass area of the lake.
  • Norman eyes new fund for flooding, drainage issues

    Norman eyes new fund for flooding, drainage issues

    Sunday, July 27 2014 10:51 PM EDT2014-07-28 02:51:11 GMT
    In Norman, flooding isn't terribly unusual during rain.For a city who has a street named Flood Street, and another nicknamed "Lake McGee" for the drive that often floods, having a fund to take care of issues like drainage would be beneficial, city leaders say.
    In Norman, flooding isn't terribly unusual during rain.For a city who has a street named Flood Street, and another nicknamed "Lake McGee" for the drive that often floods, having a fund to take care of issues like drainage would be beneficial, city leaders say.
  • FOP President demonstrates how hot a car can get

    FOP President demonstrates how hot a car can get

    Sunday, July 27 2014 10:15 PM EDT2014-07-28 02:15:28 GMT
    EMSA calls it an unknown epidemic. Since May, paramedics in the metro have had more than 60 calls about kids being left in hot cars. The results can be deadly.To demonstrate just how much heat can affect the body John George, the president of the Oklahoma City Fraternal Order of Police, locked himself inside his SUV for 30 minutes Sunday.
    EMSA calls it an unknown epidemic. Since May, paramedics in the metro have had more than 60 calls about kids being left in hot cars. The results can be deadly.To demonstrate just how much heat can affect the body John George, the president of the Oklahoma City Fraternal Order of Police, locked himself inside his SUV for 30 minutes Sunday.
  • More HeadlinesMore>>

  • Radar captures mayfly swarm on Mississippi River

    Radar captures mayfly swarm on Mississippi River

    Sunday, July 27 2014 6:16 PM EDT2014-07-27 22:16:59 GMT
    MILWAUKEE (AP) -- Mayflies have begun emerging from the Mississippi River in swarms that show up on radar like thunderstorms, coat roads and other surfaces, and leave behind a slimy mess.
    MILWAUKEE (AP) -- Mayflies have begun emerging from the Mississippi River in swarms that show up on radar like thunderstorms, coat roads and other surfaces, and leave behind a slimy mess.
  • 3 days on, no arrests in hunt for carjack killers

    3 days on, no arrests in hunt for carjack killers

    Sunday, July 27 2014 4:05 PM EDT2014-07-27 20:05:12 GMT
    PHILADELPHIA (AP) -- The hunt for two Philadelphia carjackers who rammed their stolen SUV into a family, killing three children, has entered its third day, with investigators saying they're hopeful the suspects will soon be caught.
    PHILADELPHIA (AP) -- The hunt for two Philadelphia carjackers who rammed their stolen SUV into a family, killing three children, has entered its third day, with investigators saying they're hopeful the suspects will soon be caught.
  • Fast food workers vow civil disobedience

    Fast food workers vow civil disobedience

    Sunday, July 27 2014 12:34 PM EDT2014-07-27 16:34:24 GMT
    VILLA PARK, Ill. (AP) -- Fast food workers from across the country have voted in suburban Chicago to escalate their campaign for higher wages and union representation by including civil disobedience.
    VILLA PARK, Ill. (AP) -- Fast food workers from across the country have voted in suburban Chicago to escalate their campaign for higher wages and union representation by including civil disobedience.
ADVERTISEMENT
Bookmark and Share
  • FOX25 Slideshows

Most Popular

Stories
Videos
Compiling list...
  • FOX 25 FeaturesMore>>

  • Tell Me Something Good

    Tell Me Something Good

    Tired of all the bad news? Looking for some good news? Tell Me Something Good, does just that! FOX 25's Mike Brooks finds the good in Oklahoma and tells you all about it.
    Tired of all the bad news? Looking for some good news? Tell Me Something Good, does just that! FOX 25's Mike Brooks finds the good in Oklahoma and tells you all about it.
  • Waste Watch

    Waste Watch

    How are your tax dollars being spent? FOX 25 Waste Watch tracks whether local, state and federal governments, or any groups, are using your money wisely... or wasting it.
    How are your tax dollars being spent? FOX 25 Waste Watch tracks whether local, state and federal governments, or any groups, are using your money wisely... or wasting it.
Powered by WorldNow
Powered by 

WorldNow
All content © Copyright 2000 - 2014 WorldNow and KOKH. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.