Graphic anti-smoking ads convince 100,000 to quit

Graphic anti-smoking ads convince 100,000 to quit

Posted: Updated:
At the age of 40, Terrie, who is featured in the CDC's anti-smoking campaign, was diagnosed with oral cancer, and later that same year, with throat cancer. Today, at 52, Terrie speaks with the aid of an artificial voice box that was inserted in her throat At the age of 40, Terrie, who is featured in the CDC's anti-smoking campaign, was diagnosed with oral cancer, and later that same year, with throat cancer. Today, at 52, Terrie speaks with the aid of an artificial voice box that was inserted in her throat

(FOX NEWS) -- Graphic advertisements, featuring real people living with the debilitating and disfiguring effects of smoking, are saving lives, according to the Centers for Disease Control and Prevention (CDC).

New research published in The Lancet medical journal suggests the first series of ads in the "Tips from Former Smokers" campaign has encouraged at least 100,000 smokers to successfully quit – twice the number CDC officials had expected.

"We think this is a testament to the incredible power of the real stories that these people told," said Dr. Tim McAfee, director of the CDC's Office on Smoking and Health. "This is exactly what smokers had told us they thought would work the best to support them and motivate them to quit."

The CDC ads, which appeared during the spring of 2012, featured real people living with amputated limbs, breathing through stomas and dealing with other smoking-related health problems.

"Hard-hitting ads work," said CDC Director Dr. Tom Frieden.

The CDC paid approximately $50 million to produce and place the advertisements. It was the first time the federal government funded a nationwide tobacco education ad campaign.

Federal health officials say the campaign is a good investment, because smokers who quit not only increase their life expectancies but reduce their average annual health care expenses.

"The impact is huge, because a smoker costs about $2,000 more (per year) than a non-smoker, and about $1,000 more than an ex-smoker, to care for," Frieden said. "And if you do the math, this program pays for itself in a year or two in reduced health care and societal expenditures."

The CDC has posted the ads online, along with resources for quitting smoking.

  • FOX25 Slideshows

  • FOX 25 FeaturesMore>>

  • Tell Me Something Good

    Tell Me Something Good

    Tired of all the bad news? Looking for some good news? Tell Me Something Good, does just that! FOX 25's Mike Brooks finds the good in Oklahoma and tells you all about it.
    Tired of all the bad news? Looking for some good news? Tell Me Something Good, does just that! FOX 25's Mike Brooks finds the good in Oklahoma and tells you all about it.
  • Waste Watch

    Waste Watch

    How are your tax dollars being spent? FOX 25 Waste Watch tracks whether local, state and federal governments, or any groups, are using your money wisely... or wasting it.
    How are your tax dollars being spent? FOX 25 Waste Watch tracks whether local, state and federal governments, or any groups, are using your money wisely... or wasting it.
Powered by WorldNow
Powered by 

WorldNow
All content © Copyright 2000 - 2014 WorldNow and KOKH. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.