Campbell K-cups to make Keurig into soup machine

Campbell K-cups to make Keurig into soup machine

Posted: Updated:
"Campbell's Fresh-Brewed Soup(TM)" will offer consumers the taste and experience of "Campbell's" soups in a convenient snack that can be prepared at the touch of a button in Keurig brewers "Campbell's Fresh-Brewed Soup(TM)" will offer consumers the taste and experience of "Campbell's" soups in a convenient snack that can be prepared at the touch of a button in Keurig brewers
NEW YORK (AP) -

If you ever wanted soup to come out of your coffee machine, you're in luck.

Campbell Soup Co. says it will start offering K-cup soup packs that can be made with Green Mountain's popular single-serve coffee machines. The soups include a K-cup pack of broth that is brewed over a packet of dry pasta and vegetables.

"It's delicious soup at the touch of a button," Campbell CEO Denise Morrison said in a phone interview.

Green Mountain says its machines are designed so that the system is cleansed by the brewing process, meaning there wouldn't be a danger of the soup and coffee flavors mixing. In addition to coffee and tea, Green Mountain also offers K-cups for fruit drinks and hot cocoa.

Nutrition information for the K-cup soups wasn't available because the companies are still working through the product details, a Campbell representative said. But the companies are calling the soup packs a "snack."

Campbell and Green Mountain say they'll launch three varieties next year, including Chicken Broth & Noodle.

Campbell, based in Camden, N.J., has been trying to reinvigorate sales of its flagship soup business with new flavors and packaging designed to appeal more to people in their 20s and 30s. Its "Go" soups, for example, come in flavors such as Moroccan Style Chicken and in pouches that can be microwaved.

Morrison said the K-cup soups also represent another push into higher-growth areas.

The company, which also makes Pepperidge Farm cookies and Prego spaghetti sauces, has been trying to diversify its portfolio of packaged foods as people increasingly opt for foods they feel are fresher or healthier. It recently bought Bolthouse Farms juices, as well as Plum Organics baby food.

Morrison said she's a loyal Keurig user and that she ran the idea by Green Mountain executives at an event less than a year ago. She and Green Mountain CEO Brian Kelley said the idea went through "considerable" testing with consumers.

"Consumers told us we should put Campbell soup in these machines," Kelley said.

Kelley and Morrison declined to say whether the agreement would prevent Green Mountain from offering other types of soup, such as those made by General Mills' Progresso.

  • Top StoriesMore>>

  • Oklahoma musician shares message of hope through instruments deemed broken beyond repair

    Oklahoma musician shares message of hope through instruments deemed broken beyond repair

    Wednesday, July 30 2014 7:06 PM EDT2014-07-30 23:06:48 GMT
    “Seeing a broken violin is nothing new to me,” Kyle Dillingham said turning to the shelf of those violins waiting for repair. “They’re all over the place, this is a pretty bad break,” he said pulling out a violin with gaping hole in its shell.  Sometimes a ‘bad break’ is just that for the instrument. Those violins where the repair cost exceeds the replacement value are deemed ‘broken beyond repair.’
    “Seeing a broken violin is nothing new to me,” Kyle Dillingham said turning to the shelf of those violins waiting for repair. “They’re all over the place, this is a pretty bad break,” he said pulling out a violin with gaping hole in its shell.  Sometimes a ‘bad break’ is just that for the instrument. Those violins where the repair cost exceeds the replacement value are deemed ‘broken beyond repair.’
  • GOP-led House votes to file lawsuit against President Obama

    GOP-led House votes to file lawsuit against President Obama

    Wednesday, July 30 2014 6:52 PM EDT2014-07-30 22:52:42 GMT
    The Republican-led House approved a resolution on Wednesday authorizing Speaker John Boehner to sue President Barack Obama.
    The Republican-led House approved a resolution on Wednesday authorizing Speaker John Boehner to sue President Barack Obama.
  • Edmond approves multi-million dollar project to help alleviate traffic

    Edmond approves multi-million dollar project to help alleviate traffic

    Wednesday, July 30 2014 6:39 PM EDT2014-07-30 22:39:22 GMT
    Edmond's new project to help alleviate traffic Edmond's new project to help alleviate traffic
    A new project in Edmond is set to start that will help alleviate congestion on the roads. City Council unanimously approved an agreement to get the ball rolling on the project called Intelligent Transportation Systems."I mean everyone knows, don't go out in Edmond when it's traffic time or lunch time," said resident Michael Tillman.Casey Moore with the city told FOX25 the city will install fiber optic cables, wireless radios and cameras along the roads."The idea is that it will help us to man...
    A new project in Edmond is set to start that will help alleviate congestion on the roads. City Council unanimously approved an agreement to get the ball rolling on the project called Intelligent Transportation Systems."I mean everyone knows, don't go out in Edmond when it's traffic time or lunch time," said resident Michael Tillman.Casey Moore with the city told FOX25 the city will install fiber optic cables, wireless radios and cameras along the roads."The idea is that it will help us to man...
  • FOX25 Slideshows

  • FOX 25 FeaturesMore>>

  • Tell Me Something Good

    Tell Me Something Good

    Tired of all the bad news? Looking for some good news? Tell Me Something Good, does just that! FOX 25's Mike Brooks finds the good in Oklahoma and tells you all about it.
    Tired of all the bad news? Looking for some good news? Tell Me Something Good, does just that! FOX 25's Mike Brooks finds the good in Oklahoma and tells you all about it.
  • Waste Watch

    Waste Watch

    How are your tax dollars being spent? FOX 25 Waste Watch tracks whether local, state and federal governments, or any groups, are using your money wisely... or wasting it.
    How are your tax dollars being spent? FOX 25 Waste Watch tracks whether local, state and federal governments, or any groups, are using your money wisely... or wasting it.
Powered by WorldNow
Powered by 

WorldNow
All content © Copyright 2000 - 2014 WorldNow and KOKH. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.